An app that helps you vote with your wallet! Simply scan a barcode to see the corporate parentage of a product. I checked my ACV (Bragg’s), coconut oil (Dr. Bronner’s), and cayenne pepper (Frontier) and all were clear of Monsanto connections. The best part? The app is free!
I first heard of the ‘Buycott App‘ via Global Food Politics, where Noah Zerbe highlighted the ease of it, as well as potential drawbacks. Now, it has made the news again for its immense popularity: according to this article, it was downloaded by so many consumers interested in making conscientious shopping decisions that it crashed the app’s site. What could possibly promise consumers so much empowerment that they flock to it in numbers reaching the tens of thousands?
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